BRITA at the World of Coffee 2026
Soon, it is time again: Europe's biggest coffee event „World of Coffee“ takes place! After a great success in Geneva last year, the World of Coffee 2026 will open its doors for coffee professionals from June 25th to 27th in Brussels. Also this year, we are very proud to be not only represented with our booth but also to be the proud and official water filtration sponsor of the following championships:
World Brewers Cup,
World Coffee in Good Spririts &
World Coffee Roaster Championship.
We are looking forward to meeting you in Brussels!
BRITA offers a variety of exciting activities
Activities at our booth:
Morning sessions: Stay hydrated!
Get your daily fruit-infused refreshment. First come, first serve!
&
Exclusive coffee sessions:
Meet our famous guest brewers!
Come and explore the world of BRITA at our booth located on 6442.
Activities at our booth
Midday activities: BRITA Taste Force team
Meet the BRITA sommeliers and discover the influence of water on coffee.
Come, learn and explore for yourself the key role water plays in shaping the taste of coffee.
Activities at our booth
Afternoon events: Drinks & more drinks !
Our friends from OATLY take over the bar, serving some of the hottest and trendiest drinks of the moment — including the iconic Mont Blanc Coffee.
And make sure Illias, our BRITA cocktail bartender, becomes your new best friend. He will craft the finest and freshest mocktails and cocktails, serving all the way until the doors close.
BRITA is very proud to be the official water filtration sponsor for the World Coffee Championships
Every year, participants battle it out over three days to decide who will take home the prestigious titles across some of the world’s most respected coffee competitions. Competitors are evaluated on their ability to develop profiles that highlight the unique characteristics of the coffees, the quality in the cup, and the accuracy with which the final result matches their intended vision.
In 2026, BRITA proudly supports multiple competitions within the specialty coffee community, including the World Brewers Cup, World Coffee in Good Spirits, and the World Coffee Roasting Championship.
We believe in collaboration and partnership—and that sharing knowledge makes everyone better. That’s why we are excited to contribute our water expertise. By ensuring consistently optimal water quality for every competitor, BRITA helps create a level playing field, allowing participants to focus on what matters most: delivering the best possible result in the cup.
We wish all competitors good luck!
"Being the official sponsor makes us extremely proud”
“Being the official sponsor of the World Coffee Championships makes us extremely proud", said Thomas Hörning, Vice President Strategic Sales Professional Filter of BRITA. “We are very pleased to continue our long and successful partnership with the SCA. After all – a cup of coffee is 98% water, so the right type of H20 is vital. BRITA looks forward to sharing its water filtration expertise with the specialty coffee community.”
Great tasting water is an art and a science
Water and its impact on the perceived sourness of coffee and espresso
Water can contain diverse blends of substances, that imbue it with an unexpectedly broad and nuanced range of tastes and properties. In order to make the variety of tastes in water measurable and tangible, we have developed the water sensory wheel.
It helps to find words and distinguish the sensory dimensions of water both in professional tastings and in the simple description of water.
Meet the BRITA sommeliers at our booth and learn more about our BRITA Water Wheel and the sensory dimensions of water.